1) Users and user testing is all the pieces – but pondering why is as crucial as pondering who.
> Know what success is and the scheme you’re going to measure it. “Visits” isn’t sufficient. Engagement, newsletter signups, downloads, time on scheme, registrations – take into consideration what makes a distinction for you and your organisation, and why.
> Particular person take a look at with your mum, your people, your class
> Elevate “Don’t produce me reflect” by Steve Krug
> Don’t recall anybody else will gather what you’re doing
2) Museums aren’t special.
> Whenever you happen to’re a standard on-line punter, any individual shopping for a image, an trip, some history, a myth – museums are one amongst a gazillion billion diversified sources.
> Even as a day time out, we’re a day time out. We would maybe maybe even be a zoo, a gallery, a theme park.
What does this suggest? Now not despair – clearly we’re bloody special – alternatively it methodology now we must work truly, truly, truly arduous to be seen. Stress-free stable within the droop bet that “we’re special” doesn’t work.
three) Cell apps are a scary money-drinking timesink crimson herring. One with enormous googly eyes that wishes your lifestyles in replace for 5 downloads and £1.50 in earnings.
Four) Whenever you happen to would maybe maybe also’t iterate, you aren’t making the most of what digital can stop for you. The final item digital is is “fire and omit”.
> having google analytics on your scheme is one thing
> taking a contain a examine your Google analytics is one other
> truly acting on what you survey – that’s the crucial thing.
> this methodology handy resource and money on an ongoing basis, not correct when a funder pays you to begin one thing.
5) Visibility is authority.
This one is stolen from Koven J Smith and his colleagues.
Museums dismay loads about authority. They insecure and proceed to dismay that social media – prosumers – are undermining authority.
The easy reality is that while you’re not realized on the predominant page of Google, you are making not contain any authority anyway.
Search Engine Optimisation – web site positioning – is perchance the one necessary thing you or your tech team ought to present consideration to. After user testing and strategy, clearly.